Meet the assistants
One assistant,
on call.
This version ships Calynta. Other assistants show up here only when they are real and available. The five lanes below are draft names, not a live roster.
Strategy
Positioning, business models, fundraising, hard tradeoffs.
Assistant · 01
Strategy
Call them when
You're choosing between two paths
The decision keeps sliding
They push back on
Plans with no trade-offs
Doing everything at once
Ops
Systems, bottlenecks, team workflows, launch execution.
Assistant · 02
Ops
Call them when
A hire, a process, a supplier
The plan has no owners
They push back on
Deadlines nobody agreed to
Work with no next step
Brand
Offers, messaging, creator-led growth, audience clarity.
Assistant · 03
Brand
Call them when
A launch, a pitch, a rename
The hook sounds like everyone else
They push back on
Claims you can't back up
Copy written for yourself
Finance
Planning, scenarios, pricing, margins, investor prep.
Assistant · 04
Finance
Call them when
Pricing, runway, a raise
A number feels too good
They push back on
Revenue you haven't earned
Ignoring churn
Legal
Helps you prepare the right questions for your lawyer.
Assistant · 05
Legal
Call them when
A contract to sign
Terms you don't fully follow
They push back on
Signing before you ask
Treating it as legal advice
Build your council
Pick up to three. Give them a job.
Lead frames the call. Skeptic finds the holes. Scribe writes the receipt.
1 · Pick up to three, 3 of 3
2 · Assign roles
Coming soon
More on the way.
Premium specialist assistants
Deeper specialists you call per session. Details when they're ready.
Team seats
Bring a co-founder or your first hire into the same council.
Always labeled
Assistants are AI. They always say so.
Every assistant carries a small AI label on every screen. They help you use your human advisors better. They never pretend to be one.
Personal intelligence, on call.